LIL WAYNE is doing the best thing he could ever do right now, promoting his group, YOUNG MONEY. This formular has worked for many rappers in the past. It worked for jay-z with the roca-fela rap group (memphis bleek, beenie siegel, amil, young gunz, freeway, and jay himself). It worked for 50 cent with the g-unit group(tony yayo, lloyd banks, young buck, the game, and 50 cent himself.)
The way this formula works is that, it allows the lead member, the rapper that put the rap group together to stay relevant, without dropping albums every now and then. As long as he has a group album out, or any of the members of his rap group have an album out, he can always jump on a song and spit a verse on it. Then he would appear in the video. This way he wouldn't have to burn himself out. This is the best formula for any rapper trying to stay relevant for a long time. And he would also be giving those rappers an opportunity to shine off his success, that way,nobody looses.
I would like to use 50 cents career as an example. He dropped his debut album, "get rich or die trying", in early 2003, he had all the buzz in the world. He dropped like 5 to 6 singles from the album, that means like 5 to 6 videos. Then when he felt he had to move on to the next project, and felt it was not time for a new album, he could not get a rap budget for a new album in the same year, he decided to work on his group, g-unit. The rap group then, consisted of lloyd banks, young buck, and him. Tony yayo was still in jail at the time, although he was on two songs on the album, that had been previously recorded before he went to jail.
This worked in an incredible way, because he still had the buzz as the hottest new rapper, and this was just an extention of it. He dropped it the same year as his first, 2003, towards the end of the year, and the album sold over 3 million copies. Then in 2004, lloyd banks dropped his album, which kept the g-unit flame burning. And in 2005, new comer and new member of the group, the game, dropped his debut album, "the documentary", which further cemented the reign of the g-unit super group. The album spawned 2 mega chart busters, that were collaborations between 50 and game. The group kept waxing strong until the 50 cent game beef started off later that year.
That is that on 50, back to lil wayne and the young money group. As i said, wayne has made the best decision by following this lane. And why i feel he is going to wax stronger with this group is because he has the right elements. "Drake", one of the rappers in the group, is the hottest new rapper out right now. That would keep the group always in the media, and give them enough buzz to stay in everybody's conversation for some time to come. Then you got "jae millz", an incredible rapper, incredible freestyler(in fact, one of the best). I have been following this dude's career for many years now as an unsigned hype. Mac got the swagger, and gudda is just the icing on the cake. I cannot forget "nicki minaj", the sexy first lady. I have not heard her rap, but i know wayne could not have signed her for no reason, because he definately still receives advise from "baby".
I think if wayne concentrates on the young money rap group, and also drake's career, he is going to be in the media eye for at least another 3 years, guaranteed.
I wish him the best, and i hope he is still rocking in 2012.
Tidak ada komentar:
Posting Komentar